This website is here to help you find more students who really understand what a career in massage therapy is about. You can claim your listing by clicking on the claim listing in the side bar where your school is listed and register first with the website to claim your listing. You will then be able to edit your listing and keep it updated. Potential students are able to print, compare and share your listings so it is important to have a really great listing…not just a calling card.
Create a Great Listing
This is not just about having a listing…it is about having a very informative listing that will make people want to know more about your school and careers. A Great listing will have the following things:
- At least 300 words and more of content.
- Will tell people what solution do you provide.
- Will tell people about you/the school AND how that in combination will provide a solution to what they are looking for: information about careers and the best massage school.
- Will reply to reviews.
- Link to your massage school website. Links to your website from quality sites like this will help with your search engine rankings and online reputation.
(I am currently not advertising to create your own listing as I am working through the set up on the backend. Right now you can claim your listing if you find it here.)
Your Massage School Website
When people go to your website either through finding it on Google or other search engines or this website, your website needs to show that you are the expert at what you do – teach people to be massage therapists. Google wants to provide the best results to people searching and they show the best sites to E-A-T. To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — which is exactly what E-A-T stands for! E-A-T means Expertise, Authoritativeness, and Trustworthiness.
According to their guidelines, great content should:
- Help users.
- Be created by an expert.
- Be posted on an authoritative site.
- Be trustworthy.
- Be updated regularly.
Your Google Business Listing will also help get you potential students. When people are looking for massage schools and looking into careers in massage, they need to find YOUR site and YOUR site needs to be good enough to E-A-T and that means that people who find the site have a higher potential of signing up right then and there!
Website/Social Media/Google Business listing/Massage Changes Lives Listing Review
Need help putting this all together? I can help. My 20 years experience in creating websites that work can help you improve your rankings and appeal. I don’t actually build the websites/social media pages, but will give you a complete list of step by step things you can do to improve your brand and create a website that works.