Your Massage School Website is one of the main sources of potential students. Your website needs to work. It needs to answer the question that most people have when looking into careers in massage and which school to pick. The question is:
What Solution Do YOU Provide?
People searching online are not looking for YOU! They are looking for a solution to their problem, question or research efforts.
Your number one task is to provide that answer in the form of content that is easy to read and follow. As you provide those answers, you are building trust with the reader/potential student.
Give them what they want.
Do that and visitors to your website will start to like, trust and respect you as a knowledgeable expert. Google, more than ever, likes websites that show you are THE expert. Google is in the business of finding the best results for people’s search terms. Google’s Search Quality Guidelines explains it like this:
Page Quality Rating: Most Important Factors
Here are the most important factors to consider when selecting an overall Page Quality rating:
● The Purpose of the Page
● Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use your research on the additional factors below to inform your rating.
● Main Content Quality and Amount: The rating should be based on the landing page of the task URL.
● Website Information/information about who is responsible for the MC: Find information about the website as well as the creator of the MC.
● Website Reputation/reputation about who is responsible for the MC: Links to help with reputation researchwill be provided.
Free Website Review.
I will take a look at your website and give you suggestions in these areas;
- About Page
- Main Content
- Program Information
- Career Information
- Lead Generation